Building on the Power of Family

At La Cita, relationship is at the core of everything we do.  We believe business is deeply personal and is all about people.  La Cita is a family enterprise and with each new relationship we build, our La Cita family is growing.

 We are excited to get to know and invite you to become part of this growing, award-winning community that is shaping the Latin American travel industry.

We are excited to get to know and invite you to become part of this growing, award-winning community that is shaping the Latin American travel industry.

Meet Our Leaders

Rick Still

Rick Still is considered an expert in the development of high-level trade conferences within the global travel industry and is widely recognized as a pioneer in launching computer appointment-driven “trade shows” that have changed the way in which billions of dollars in sales are conducted each year.

In 1990, Still launched La Cumbre which became one of the USA’s most successful travel trade events and in 2013, he worked with several travel industry executives, to create La Cita a "next generation"  forum for travel industry professionals to meet, further relationships and build partnerships. La Cita’s focus is on outbound LATAM and Caribbean travel.

Rick and Ginger, his wife of 45 years, live on the Northwest shore of Kingsley Lake in North Central Florida and are proud to be working on La Cita with daughter, Heather, and son, Matt.  Contact him at


Matt Still

Following in his father’s footsteps, Matt Still entered the family business in 2012, to launch the travel industry’s premier B2B conference, La Cita de las Americas. He currently holds the position of Director of Operations, where he is responsible for all conference logistics, sales, and cultivating relationships with sponsors and partners across Latin America and the Caribbean.

Matt grew up in the travel industry, building long-lasting business relationships and gaining extensive knowledge from his father along the way. Coupled with his passion for traveling, this has made him an invaluable member of the La Cita team.

Matt strongly believes in La Cita’s relational message and he puts that message into action by actively traveling to conduct face-to-face meetings with partners and clients, building and strengthening important relationships and partnerships.

When he is not working, you can find him penning lyrics to a new song, playing one of the many instruments he has mastered, or staying active on the beautiful island of St. John in the US Virgin Islands.  Contact him at

Heather Still

After 20 years as a classroom teacher, Heather joined ventures with her father and brother to help develop and promote La Cita de las Americas. Having grown up listening to her father discuss the details of World Travel Mart, Japex, VUSA Mart, and La Cumbre as well as traveling extensively throughout Central America, the Caribbean, and Europe, she brings a wide knowledge base to the industry in which her father, Rick Still, is now mentoring her.

Heather coordinates the buyer recruitment for La Cita through managing an outstanding group of National Coordinators throughout LATAM and the Caribbean. She is also the very proud mother of one-year-old Josiah.  Contact her at




Helen Gregory


Helen is a former project manager in the design industry, high school teacher, as well as being a mother and homeschooler of three.  She is also a long time La Cumbre registrar and team member. With her unique expertise and experience, Helen brings a plethora of management and organizational skills to the La Cita team.

Helen is our senior coordinator for all client services in North America. She coordinates all supplier registrations. And she is available to personally assist each delegate to ensure their experience with La Cita is optimized and customized for their specific needs.

Helen is also “Aunt” to Heather and Matt as well as sister-in-law to Rick. In her words, as much as she loves working with La Cita, getting to work with family is what makes being part of this leadership team the best job ever.  Contact her at




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