GREATER FORT LAUDERDALE CVB. "We want to show people that we celebrate diversity."

Interview to Stacy Ritter, President and CEO of Greater Fort Lauderdale CVB by La Agencia de Viajes Argentina.

The vision of Stacy Ritter, current president and CEO of Greater Fort Lauderdale Convention & Visitors Bureau, is to update Florida's destination marketing and communication strategies. Thus, beyond the well-known proposals of sun, beach and gastronomy, the new campaign emphasizes a totally receptive and diverse community.

Although Stacy Ritter, current president and CEO of Greater Fort Lauderdale Convention & Visitors Bureau, does not have a long history in the tourism industry, today she is passionate about her experience in the field of politics. In this way, he bets that his original perspective will provide Greater Fort Luaderdale with what it needs to improve its position among the most sought-after destinations on the Florida peninsula.

 

See full article at: http://www.ladevi.info/articles/4152/greater-fort-lauderdale-cvb-queremos-mostrar-a-la-gente-que-celebramos-la-diversidad

GREATER FORT LAUDERDALE CVB. "Queremos mostrar a la gente que celebramos la diversidad" La Agencia de Viajes

Entonces pensamos qué podemos mostrar nosotros como un pequeño engranaje dentro de una gran maquinaria: podemos mostrar a la gente que celebramos la diversidad. Así que lanzamos la campaña Greater Togehter, que no solo le habla a los residentes de Greater Fort Lauderdale sino al resto del país y del mundo.